Tuesday, July 31, 2012

Apple vs. Samsung and the Principal of Evolutionary Convergence


Apple and Samsung are embroiled in bitter patent wars in US in what has been described in some media channels as the patent war of the century. Much of this has been centred about the design aspects of the smart phones introduced by both the companies during last couple of months. A major aspect of this lawsuit is the rectangular design with circular edges which Apple claims that Samsung has copied for its own smart phones. But what can the principal of Evolutionary Convergence tell us about design aspects, which are of such importance to this lawsuit. I would say much! What this principal from biology tells us is that two or more totally unrelated species could develop same evolutionary features if they occupy the same ecological niche in nature. One of the most widespread examples of evolutionary convergence is the development of wings, species across such wide range such as insects, birds, dinosaurs and mammals have developed the feature of wings, when they have to adapt for flight for survival. (Refer to http://en.wikipedia.org/wiki/Convergent_evolution for more details)
 With respect to humans this convergence appears in intellectual aspects or aspects in which humans shape their external environment. Take the example of Pyramids, why is that the pyramids found in Egypt, Peru, Mexico, China and several other parts of the world have almost similar shape ?? Was there any connection between the different civilizations that built these pyramids? Or was there some alien race guiding these diverse groups. The different civilizations that built these pyramids where such large distances apart and were separated by an even greater period of time, they could not have possibly influenced each other. Then what was the reason that all these pyramids have similar shape? The answer is simple, with the technology available at the hands of these civilizations and the height of structures which they wanted to build; only one shape could be used – shape which had a large base and which tapered as the height increased – in effect the shape of a pyramid. Thus people in different cultures and in different areas and epochs had come up with similar solutions to the problems that were posed to them.

Now coming back to the present could it be possible that two different groups of smart people (one Apple and other Samsung) would have come up with same design aspects of the Smartphone that they were trying to built. Yes, it could be very probable, at least in the physical design aspects of phone. To think of it, is it so impossible to come up with rectangular design with curved edges?? There are only few shapes available for suitable design – circle, rectangle and square. Even though circle gives the best optimized area, its symmetry makes it difficult to hold in hands as our hands are more capable of gripping fence and handle like shapes. Similar is the case with square whose symmetry makes it difficult to hold. This leaves us with the poor old rectangle as the available choice, but hey!! What about its sharp edges? Let’s file them off to give a really smooth feel, and Voila!! The design of the new smart phone emerges!! So I believe that given the same constraints it is quite possible for two different groups to come up with the same solution for a problem (even though the actual details of execution might be different). Whatever be the outcome of the Apple vs. Samsung lawsuit one thing is clear that the technological constraints, physical constraints and minimum expenditure of energy constraints will keep driving technological innovations around the world towards convergence.

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